FOUNDER & CREATIVE DIRECTOR
For SS16 Gemma showed her capsule collection at London Fashion Week in the Designer Showrooms where she was featured in many fashion publications including ELLE Italia, and highlighted by top influencers and fashion press. She went on to be shortlisted as a Finalist for ‘Designer of the Year’ at the Footwear Friends Awards, the Footwear Industry Awards and for NEWGEN with the British Fashion Council.
After growing up in Warwickshire, England where she went on to earn a first class degree in Fashion Illustration and Graphic Design, Gemma Roe moved to London in 2009 to pursue her dream of becoming a shoe designer.
She first studied Shoe Design at Central Saint Martins College of Art & Design followed by Footwear Design, Shoemaking and Luxury Accessories Business at the famous Cordwainers College, London College of Fashion. She spent one year learning the craft of bespoke shoemaking with the shoemaker Paul Thomas in London before creating her debut collection in Florence, Italy, where she lived for 4 months.
Alongside shoe designing, Gemma made strides in the fashion world as a fashion stylist working with some of the most prestigious luxury fashion brands in the world including Balenciaga, Marc Jacobs and Balmain.
In 2016 Gemma moved to Milan, Italy to collaborate with an Italian fashion brand and with a luxury footwear laboratory based on the tropical island of Ischia near Capri. Gemma travels between London and Italy, striking the perfect balance between design and craftsmanship.
Gemma officially launched her eponymous luxury brand in 2019, recognisable for the crystal ‘Gem’ on the shoe sole featured as a distinguishing detail on every style. Gemma is expanding her creative horizons by creating seasonal collections with footwear, bags, small leather goods and soon to be swimwear (in design process).
Gemma’s many inspirations, from art to nature, culture to travel, and photography to film, give form to her unique vision of femininity and elegance, where timeless design is enriched with beautiful colours, luxury materials, and details that stand out. With an inherent sense of glamour and art, travel and faraway places - summed up as ‘Modern Global Glamour’.
ABOUT THE BRAND
Gemma Roe is a global luxury lifestyle brand that encompasses footwear, handbags, accessories and swimwear (coming soon).
The brand is an authentic reflection of the life and style of its founder. Gemma Roe lives her designs, documenting how she wears her shoes and accessories in her travels around the world. The look is effortlessly chic, resonating with the brand’s global clientele from everywhere around the world - L.A. to Marrakech to Positano with the hashtags #GemmaRoe #GRShoesWithSoul #GRWalkTheRainbow, and #GRGirlsonHoliday.
Gemma’s pieces are versatile by design. They can go from the beach to the city ‘Beach to Chic’; everything is meant to be mixed and matched with ease. The label is inspiring a wide-ranging following of influencers.
Though woman-friendly and wearable, Gemma Roe has a distinct fashion-forward sensibility.
Gemma’s shoes are made in Italy from the finest leather, and materials - created especially for the brand. All Gemma collections are available on gemmaroe.co.uk.